The four-year research project titled Ludification and Emergence of Playful Culture has now (finally!) opened its website. You can find description of the project objectives and research team from the site, and future research and publication news will be featured there, too. The site is at: http://ludificology.wordpress.com/. The project is collaboration between games, play and digital culture research teams in the Universities of Tampere, Jyväskylä and Turku (Pori unit), and it is funded by the Academy of Finland.