Gamelab researchers

Frans Mäyrä
Professor, Director
Frans Mäyrä, PhD, is the Professor of Information Studies and Interactive Media, with specialization in digital culture and game studies in Tampere University, Finland. Since 2002, he has been heading the Tampere University Game Research Lab, and he has taught and studied digital culture and games from the early 1990s. He is widely consulted as an expert in socio-cultural issues relating to games, play and playfulness. His research interests range from game cultures, meaning making through playful interaction and online social play, to borderlines, identity, as well as transmedial fantasy and science fiction. He is also the director of the Academy of Finland funded Centre of Excellence in Game Culture Studies (2018-2025).
Profile and publications: https://researchportal.tuni.fi/en/persons/frans-m%C3%A4yr%C3%A4
ORCID: https://orcid.org/0000-0002-6283-417X
Websites: https://www.unet.fi https://fransmayra.fi
Mastodon
Olli Sotamaa
Professor
Olli Sotamaa is a professor of game culture studies at the Tampere University. He also serves as a team leader at the Centre of Excellence in Game Culture Studies (2018-2025). His publications cover e.g. local game development cultures, creative labor, user-generated content, and player cultures. Sotamaa’s latest book Game Production Studies (Amsterdam University Press, 2021) edited with Jan Švelch is the first anthology dedicated solely to critical analysis of video game production.
Profile and publications: https://researchportal.tuni.fi/en/persons/olli-sotamaa
ORCID: https://orcid.org/0000-0002-2169-8685
Jaakko Stenros
University Lecturer, Docent
Jaakko Stenros (PhD) is a University Lecturer in Game Studies working at the Centre of Excellence in Game Culture Studies (at the Game Research Lab, Tampere University). He has published ten books and over 90 articles and reports, and has taught game studies for well over a decade. Stenros studies play and games, his research interests include norm-defying play, game jams, queer play, role-playing games, pervasive games, game rules, and playfulness.
Profile and publications: https://researchportal.tuni.fi/en/persons/jaakko-stenros
ORCID: https://orcid.org/0000-0003-0320-7042
Website: https://jaakkostenros.wordpress.com
Kati Alha
University Lecturer
Kati Alha (PhD) is a researcher and a university lecturer, teaching game studies in Tampere University, Finland. She works at the Centre of Excellence in Game Culture Studies, and has studied games from multiple perspectives since 2009, including research into free-to-play games, mobile games and location-based games.
Profile and publications: https://researchportal.tuni.fi/en/persons/kati-alha
ORCID: https://orcid.org/0000-0003-0160-7376
Thomas Apperley
Senior Research Fellow
Tom (he/him) is from Aotearoa/New Zealand, and has lived in Suomi/Finland since 2019. His research interests currently include: avatars in videogames and social media, the history of table-top roleplaying (pre 1990), and the interplay and entanglements of gender, sexuality, pornography and sex work in historical and contemporary gaming cultures.
Profile and publications: https://researchportal.tuni.fi/en/persons/thomas-apperley
ORCID: https://orcid.org/0000-0002-6390-6593
Tampere Institute for Advanced Study
Heikki Tyni
Postdoctoral Research Fellow
Heikki Tyni, PhD, is a post-doctoral researcher in Tampere University. His work has covered various topics related to digital games industries, including the formation of the Finnish game industry, material aspects of the digital game culture, and various business and production models for games. His doctoral dissertation examined the political economy and audience reception of games crowdfunding.
Profile and publications: https://researchportal.tuni.fi/en/persons/heikki-tyni
ORCID: https://orcid.org/0000-0003-0140-4755
Joleen Blom
Postdoctoral Research Fellow
Joleen Blom is a postdoctoral researcher at the Centre of Excellence in Game Culture Studies and at the Game Research Lab at Tampere University. She holds a BA degree in Japan Studies, an MA degree in Media and Performance Studies, and a PhD in Game Studies from the Center for Computer Games at the IT University of Copenhagen, where she was a member of the ERC Advanced grant project Making Sense of Games (MSG). Her research interests include transmedia storytelling, Japanese games and culture, characters, and parasocial connections and intimacy through technology and media. She has published on these topics in journals such as Narrative, ToDiGRA, and Replaying Japan, and edited collections like Japanese Role-Playing Games Genre, Representation, and Liminality in the JRPG.
Profile and publications: https://researchportal.tuni.fi/en/persons/johanna-blom
ORCID: https://orcid.org/0000-0003-2206-4497
Website: https://joleenblom.com
Mikko Meriläinen
Postdoctoral Research Fellow
Mikko Meriläinen is a Postdoctoral Researcher at Tampere University Game Research Lab, working in the Centre of Excellence in Game Culture Studies, funded by the Academy of Finland. In his work, Meriläinen is currently exploring youth gaming cultures, adulthood and masculinities in digital gaming, hostile online behaviour, and miniaturing.
Profile and publications: https://researchportal.tuni.fi/en/persons/mikko-meril%C3%A4inen
ORCID: https://orcid.org/0000-0001-9621-684X
Website: https://mikkomerilainen.com
Usva Friman
Postdoctoral Research Fellow
Usva Friman (PhD) is a game culture researcher whose research is focused on the themes of equity, cultural participation, and cultural agency in digital gaming and esports, particularly from the perspective of women and other marginalised players. She is currently working as a Postdoctoral Research Fellow and at the Centre of Excellence in Game Culture Studies and Tampere University Game Research Lab in Finland. Friman serves as the chairperson for The Finnish Association for Game Research (2023), a board member for the international Esports Research Network (2023), and an editorial board member for The Finnish Yearbook of Game Studies (since 2015). She is the first editor of book Pelit kulttuurina (‘Games as Culture’, Vastapaino, 2022).
Profile and publications: https://researchportal.tuni.fi/en/persons/usva-friman
ORCID: https://orcid.org/0000-0003-1537-5297
Website: https://usvafriman.net
Jani Kinnunen
Postdoctoral Research Fellow
Elisa Wiik
Doctoral Researcher
Elisa Wiik is a doctoral researcher who is researching Finnish lapsed playes for her PhD in Tampere University. She has also worked on the coordinator team of the Centre of Excellence in Game Culture Studies and taught courses on game journalism and taking care of the OASIS space on campus. Her other research interests include transmedia, science fiction and location-based games. She also works as a freelance game reviewer for Mikrobitti website.
Profile and publications: https://researchportal.tuni.fi/en/persons/elisa-wiik
ORCID: https://orcid.org/0000-0003-2434-4935
Elina Koskinen
Doctoral Researcher
Elina Koskinen (M.A.) first joined the Game Research Lab in 2014 taking part in the Free2Play -project. In addition to free-to-play games, she has been studying location-based games and ethics & game design. Her PhD work concentrates on memorable player experiences in Pokémon GO. She is an active volunteer in different games related associations, e.g. IGDA Finland and Finnish Game Jam organization.
Profile and publications: https://researchportal.tuni.fi/en/persons/elina-koskinen
ORCID: http://orcid.org/0000-0002-4082-6582
Riikka Aurava
Doctoral Researcher
Riikka Aurava (MA) is finalizing her PhD on game jams in formal education in the Growing Mind research project . Her other academic interests are tabletop role playing games, materiality of ttrpg’s, actual plays, streamers and YouTubers, parasocial relationships, fan communities and fanfiction.
Profile and publications: https://researchportal.tuni.fi/en/persons/riikka-aurava
ORCID: https://orcid.org/0000-0003-4323-2664
Website: https://riikkaaurava.fi
Ville Kankainen
Doctoral Researcher
Ville Kankainen (MSc) has been working in Game Lab since 2014 on various research projects. He is currently finalizing his dissertation about the intersections of material and digital play in tabletop games. Kankainen enjoys exploring the margins and outskirts of (game) cultures, with over 20 publications on topics like game design, game-based learning, game jams, board games, and hybrid play. He is also a published board and serious game designer, with additional experience in design consultancy, graphic design and web development.
Profile and publications: https://researchportal.tuni.fi/fi/persons/ville-kankainen
ORCID: https://orcid.org/0000-0003-1356-3948
Taina Myöhänen
Doctoral Researcher
Taina Myöhänen is a doctoral researcher studying diversity in the game industry. Myöhänen has over 15 years of background in the game industry in project, people and company management, and is one of the founding members and the first chairperson (2019-2022) of We in Games Finland ry, the organisation supporting diversity in the Finnish game industry. Myöhänen has two MA degrees, one in Cultural Studies and the other in New Media.
ORCID: https://orcid.org/0000-0001-6701-5459
Mark Maletska
Doctoral Researcher
Mark Maletska (MPhil) is a Doctoral Researcher at Tampere University working on relationship between game mechanics and process of self-discovering gender identity. His research interests also include queer game studies and approaches to understanding games by players, spectators and developers.
ORCID: https://orcid.org/0000-0003-3123-9500
Leland Masek
Doctoral Researcher
Leland Masek, MSc., is a PhD student studying at Tampere University’s Doctoral Programme in Media, Communication, and Performance Arts. He currently works with the Centre of Excellence in Game Culture Studies at Tampere University in Finland and the HEAL lab at Oregon State University. He is leading the Playful Life Project, with two years of funding by the Finnish Cultural Foundation. His publications focus on the meaning of playfulness and wellbeing from theoretical perspectives and in-person interviews. He is also a non-digital game designer with nine years professional experience. He has produced game projects with various partners in the United States and Finland such the Finnish museum of Games, the city of Tampere, Brooklyn Game Lab, Live in Theater, Spoken Word Theater and Guardian Adventures in Boston.
Profile and publications: https://researchportal.tuni.fi/en/persons/leland-masek
ORCID: https://orcid.org/0000-0003-2694-9129
Hanne Grasmo
Doctoral Researcher
Hanne Grasmo is a doctoral researcher at Tampere University. Her PhD research centers around embodied role-play and sexual emotions, both in Nordic larp and in BDSM communities. Focus areas are role-play design, immersion, queer play and transformative play. Both personally and professionally she is interested in exploring borders, edges and unknown possibilities. Grasmo holds a MA in sociology, and have additional background from sexology, education, theatre and larp design. Grasmo has discussed and written about larp for more than 20 years, founded the Knutepunkt larp conferences, wrote the first book about Nordic larp (1998) and published a monograph of her well know larp: “Just a little lovin’ larp script” in 2021.
Profile and publictions: https://researchportal.tuni.fi/en/persons/hanne-grasmo
ORCID: https://orcid.org/0000-0003-1959-3072
Website: https://hannegrasmo.com
Kalle Laakso
Researcher
Kalle Laakso (MA) is working as a researcher in the Growing mind project focused on youth gaming culture. They have a master’s degree in the field of sociology and have previously worked on research relating to care robotics and the robotization of work.
Profile and publications: https://researchportal.tuni.fi/fi/persons/kalle-laakso
ORCID: https://orcid.org/0000-0002-1682-9580
Diego A Mejía-Alandia
Visiting Researcher
Diego A Mejía-Alandia is a visiting postdoctoral researcher at Tampere University’s Centre of Excellence in Game Culture Studies. He studied literature, creative writing, and literary translation at the University of Seville (Spain). His research focuses on literature, cinema and their mutual adaptations and influences. He is particularly interested in the concept of nostalgia and its relationship with cultural/national memories and individual/collective identities as well as its ties with popular culture. Currently, he holds a two-year Margarita Salas grant from the European Union (NextGenerationEU) to work on an individual project on post-communist nostalgia in video games and digital experiences.
ORCID: https://orcid.org/0000-0002-2560-8026

Photos by Jonne Renvall, Tampere University, 2022–2023.