Frans Mäyrä, PhD, is the Professor of Information Studies and Interactive Media, with specialization in digital culture and game studies in the University of Tampere, Finland. He has founded the University of Tampere Game Research Lab, and is the director of Centre of Excellence in Game Culture Studies (Academy of Finland). Professor Mäyrä has taught and studied digital culture and games from the early 1990s. He is widely consulted as an expert in socio-cultural issues relating to games, play and playfulness. His research interests range from game cultures, meaning making through playful interaction and online social play, to borderlines, identity, as well as transmedial fantasy and science fiction.